Idea Sprouts Online Marketing Blog

Why Web Analytics Are So Important for Your Business

Posted by Allison Semancik

Often times, business owners tell me that they tried social media marketing, or blogging or AdWords, but it just didn't work for them.  When I dig a little deeper to find out why it didn't work, I usually find that they were not using some sort of web analytics.  Web analytics would have helped them see if a marketing campaign was really working or how to improve upon it so they can make it work. 

Web analytics delivers data about your website and if you aren't using web analytics tools, you have no way to measure your progress or to make improvements.  You may think that Facebook is the best place to spend your time, but web analytics may tell you that Twitter provides you with much more traffic and leads.

Without web analytics tools, your business has no idea what is working and what is not.  And this ultimately affects your  profits.  In other words, if you don't use web analytics, you're flying blind.
 
The beauty of online marketing is that almost everything can be tracked and measured to a certain degree.  With analytics, you can smartly decide where to spend your valuable time and money. And your business should be taking advantage of the tools available to you.

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Tags: Web Analytics