A 2012 survey of 3000 U.S consumers, ages 12 and over, suggests that a third of the nearly 56% of Americans who have a profile on a social networking site are likely to follow your brand to receive updates about product promotions and sales.
Idea Sprouts Online Marketing Blog
I have a little story to share with you. Like most entrepreneurs, I've always had an entrepreneurial spirit, so my online marketing agency is not the first of my business ventures. I once ventured into something completely different.
Owner Daniela Papetti dived right into using social media with a campaign that had two goals:
- Showcase the spa to local South Florida social media influencers
- Introduce the spa on Twitter, Facebook and Foursquare
Within one week of starting their social media campaign, The Spa ONE had some of the most influential social media movers and shakers of South Florida chatting up about the spa on Twitter and Facebook. Here's how they did it and how you can create a campaign like this for your next event.
Create a Hashtag for the EventTo create buzz about your event or campaign, create a hashtag and ask others to use it when discussing the event on Twitter. For the spa event, Papetti shared the hashtag #SpaOnePampers and asked everyone to use it when tweeting about the event.
Contact Social Media InfluencersLuckily, Papetti knew how to find social media influencers in South Florida. She contacted about 15 to invite them to her event at the spa. Each one of the people she contacted was honored to be invited and excited to tweet about the upcoming event - a marketer's dream come true!
You can find social media influencers by using Twitter search or Twitter directories. Follow them and then send them a direct message to invite them your event. Be sure to give them your event hashtag so they can include it in any tweets about the event.
Make Sure Guests Check InWhen you invite social media savvy folks to an event, you can be sure they will be spending a good deal of time typing away on their phones. Papetti reminded guests to check in on Foursquare. And with all those check-ins, the spa quickly became a trending place on Foursquare.
For your event, make sure all your attendees check into the right location on Foursquare. For most people, checking in on Foursquare also sends a tweet and posts to their Facebook page - creating even more awareness for your business.
Measure the Success of the CampaignUsing TweetReach, Papetti measured the reach of the hashtag created to promote the event. TweetReach is a tool that shows how far a tweet, URL, hashtag or website is spread through Twitter.
For your own campaign, you can use TweetReach and Google Analytics so you can analyze the effectiveness of your campaign. Coming soon, you will be able to get some insight from Twitter Analytics which should be available for everyone by the end of 2010.
If you are lucky enough to be on Hubspot, you can use Hubspot to track the effectiveness of your campaign. With Hubspot, measure all the way through to lead conversion and even customer conversion.