Idea Sprouts Online Marketing Blog

A Mega MINI Marketing Campaign for Art Basel

Posted by Allison Semancik

Here I am, leaning against my colorful MINI Cooper with a camera pointed at me, a microphone in my hand and 8 people standing around me waiting for me to answer a question I was just asked. I’m in the process of being interviewed for a documentary called “The Making of a Spectacle” a film about artist Aleloop who decided to cover 10 MINI Coopers with her artwork for an art installation for Art Basel Miami Beach.  

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Tags: Marketing Campaigns, Online Marketing Miami

Marketing Lesson to be Learned from Miami Spa Month

Posted by Allison Semancik

With Miami Spa Month coming to an end (it's over on August 31), I was inspired to give some online marketing advice to the participating spas.  Every year, I've visited a participating spa or two during Miami Spa Month to take advantage of the great deals.  What I've come to realize is that while these spas are offering great deals to customers, they are not taking advantage of the great deal being offered to them.

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Tags: Local Business Marketing, Online Marketing Miami

Online Marketing to Women in Miami Just Got Easier with CoupTessa

Posted by Allison Semancik

2010 may very well go down as the year of Deal of the Day websites.  Although they are popping up quite frequently, one stands out from the others.  Newcomer CoupTessa offers deals targetted at women. In addition to the daily deals, they also have a panel of local experts, named "Tessa's Dream Team," giving beauty and fitness advice to women. Currently, CoupTessa is available in Miami, but plans to offer deals in other cities are in the works.

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Tags: Local Business Marketing, Online Marketing Miami