On the surface, Twitter seems like an extraordinarily simple site. But, as any frequent member will tell you, there’s plenty more to it than sending bite-sized text messages. If you really want to get the most out of Twitter, you should start with an effective profile page that takes advantage of the header and background space to display compelling images related to your brand.
Idea Sprouts Online Marketing Blog
A 2012 survey of 3000 U.S consumers, ages 12 and over, suggests that a third of the nearly 56% of Americans who have a profile on a social networking site are likely to follow your brand to receive updates about product promotions and sales.
More and more, social media is becoming visual. It's difficult to grab people's attention, but a good photo or image will do it. That's why it's important to share images and photos on your Facebook Page and have compelling cover and profile images.