Whew! Facebook has been on a roll lately with adding new changes to Facebook business pages.
Idea Sprouts Online Marketing Blog
As businesses become more and more comfortable with being on Facebook, I find that there are some businesses that are getting TOO comfortable. They think that they no longer need a website because being on Facebook will suffice.
You might have noticed over the past few weeks that when you Like certain Facebook pages, you're prompted to write a recommendation. It's no wonder that Facebook added the ability to write recommendations. Many people (myself included) won't eat at a restaurant without checking out Yelp reviews or buy a book without reading what people have to say about it on Amazon. Now we can look at Facebook pages to see what people think.
I am often asked how to create a Facebook page for business. Facebook doesn't make it easy to find the page on their site where you can create a new Facebook page, so I'm giving you a little direction. Watch the video below.
Great Upgrades in the New Facebook Pages
You will now receive notifications of any activity on your page. This is a big one! Prior to this change, you had to keep refreshing your page to see if you needed to respond to any mentions. Now you'll be notified, just like you are with your personal page.
You can comment and like on Facebook as your business page. Great news for those wanting to spread the word about their fan page. Now you can interact and engage on Facebook as your fan page which should help you get more fans when people are curious to know about who is making the great comments ;-) (Tweet this tip)
Once you upgrade your page, on the right hand column, you'll see Admins and below that, a text link like this:
When you click this link, you are now able to make comments as the fan page.
You can change your category. When a fan page is first set up, you decide which category your page should be placed (such as person, brand, local service, etc) With the new pages, you can change the category which is great news for businesses that weren't sure where to place their page when they first set it up.
For the past two days, I've shared online marketing techniques employed by impressive Facebook business pages that you can use for your own Facebook business page.
The pages I shared with you used beautiful, colorful graphics and Facebook apps. I'm sure a decent amount of money was spend to get those robust pages, but you can still have a thriving page on a more modest budget.
For Day 2 of a look at impressive Facebook business pages, I have chosen a company that does an excellent job at creating a community with their page.
You have already put up a Facebook business page for your business, but you may not be sure what you should be doing with your page. I've found three impressive Facebook business pages that will give you winning marketing ideas to use on your business page. For the next 3 days, I'll introduce you to a business that is doing a good job at using Facebook to interact with their target market and give you marketing ideas that you can use on your Facebook business page to increase fans and participation.
Once you have reached 25 fans for your business page, you can set a username, otherwise known as a vanity URL. This means that instead of the long default Facebook.com address you have now, you can create something short and sweet like www.facebook.com/YourCompany.