Idea Sprouts Online Marketing Blog

3 Reasons You Need Both Email Marketing and Social Media

Posted by Allison Semancik

With so much attention placed on social media, many businesses wonder if email marketing is still important. I often get asked:

"Is email marketing still worth my time or should I dedicate more time to social media marketing now?"

Now, if you ask this question to a bunch of online marketers, you're going to get a bunch of different answers.

Some people will say you should forget email and focus your efforts on Facebook. Others will say that Instagram and Pinterest are the best place for your business. And there will be some people who say that email marketing is even more important than social media.

My response to you is that you need to address all the preferences of your diverse audience. That means some people will prefer email and some will prefer social media. But even if they prefer social media, email will, a lot of the times, be the winner when it comes to creating sales.

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Tags: Email Marketing Tips, Email Marketing, Online Marketing Advice

8 Tips for Creating Mobile Friendly Emails

Posted by Allison Semancik

The following is a guest post from Eric Pontides, an email and mobile marketing expert.

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Tags: Email Marketing Tips, Mobile Marketing, Email Marketing, Mobile Friendly Email

iContact vs. Constant Contact

Posted by Allison Semancik

I often get asked which email marketing service provider businesses should use. I personally use iContact, but I have many clients who use or have used Constant Contact in the past.

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Tags: Email Marketing Tips, Email Marketing, iContact vs. Constant Contact

Why Does Everyone Hate Email Marketing?

Posted by Allison Semancik

It never fails.  Every time I'm talking with a business owner about online marketing, and I bring up the topic of email marketing, the idea gets shot down.  Business owners want to talk about social media and how they can use it to get new customers.  Email?  No, that's boring and old. They want new ideas. 

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Tags: Email Marketing Tips, Email Marketing

Segment Your Email Lists for Better Results

Posted by Allison Semancik

Your business does not offer services and products that fit every single customer.  No, each of your products and services appeals to a different target market.  At times, those target markets may overlap each other, but other times, they are completely different markets. 

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Tags: Email Marketing Tips, Email Marketing, Email List Segmentation