I've talked a lot about how a free offer on your website is essential to online marketing success. The right offer, like a free ebook, webinar or other valuable content can kickstart your online marketing.
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With so much attention placed on social media, many businesses wonder if email marketing is still important. I often get asked:
"Is email marketing still worth my time or should I dedicate more time to social media marketing now?"
Now, if you ask this question to a bunch of online marketers, you're going to get a bunch of different answers.
Some people will say you should forget email and focus your efforts on Facebook. Others will say that Instagram and Pinterest are the best place for your business. And there will be some people who say that email marketing is even more important than social media.
My response to you is that you need to address all the preferences of your diverse audience. That means some people will prefer email and some will prefer social media. But even if they prefer social media, email will, a lot of the times, be the winner when it comes to creating sales.
As social media marketing grows in popularity and Facebook and Twitter continue to rock our world, it's no wonder that businesses think email newsletters are a thing of the past.
It never fails. Every time I'm talking with a business owner about online marketing, and I bring up the topic of email marketing, the idea gets shot down. Business owners want to talk about social media and how they can use it to get new customers. Email? No, that's boring and old. They want new ideas.
Your business does not offer services and products that fit every single customer. No, each of your products and services appeals to a different target market. At times, those target markets may overlap each other, but other times, they are completely different markets.
In my previous article, I gave you 5 reasons why your business should send an email newsletter. Now that you know why you should send an email newsletter, I want to share some ideas of what to include in your newsletter.
You may think that email newsletters seem a little old school when compared with all the new ways to connect with people on Twitter, Facebook and Foursquare. But email newsletters are still effective! If you haven't sent an email newsletter, stopped sending one or are considering sending one, read on. I share reasons why your business should send an email newsletter.