Idea Sprouts Online Marketing Blog

Step by Step Guide: How to Give Away a Free eBook

Posted by Allison Semancik

I've talked a lot about how a free offer on your website is essential to online marketing success. The right offer, like a free ebook, webinar or other valuable content can kickstart your online marketing.

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Tags: Free Offer to Generate Leads, Email Marketing

3 Reasons You Need Both Email Marketing and Social Media

Posted by Allison Semancik

With so much attention placed on social media, many businesses wonder if email marketing is still important. I often get asked:

"Is email marketing still worth my time or should I dedicate more time to social media marketing now?"

Now, if you ask this question to a bunch of online marketers, you're going to get a bunch of different answers.

Some people will say you should forget email and focus your efforts on Facebook. Others will say that Instagram and Pinterest are the best place for your business. And there will be some people who say that email marketing is even more important than social media.

My response to you is that you need to address all the preferences of your diverse audience. That means some people will prefer email and some will prefer social media. But even if they prefer social media, email will, a lot of the times, be the winner when it comes to creating sales.

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Tags: Email Marketing Tips, Email Marketing, Online Marketing Advice

Optin Skin Review: A Wordpress Plugin to Help Grow Your Email List

Posted by Allison Semancik
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Tags: Email Marketing, Wordpress, Opt-In

8 Tips for Creating Mobile Friendly Emails

Posted by Allison Semancik

The following is a guest post from Eric Pontides, an email and mobile marketing expert.

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Tags: Email Marketing Tips, Mobile Marketing, Email Marketing, Mobile Friendly Email

iContact vs. Constant Contact

Posted by Allison Semancik

I often get asked which email marketing service provider businesses should use. I personally use iContact, but I have many clients who use or have used Constant Contact in the past.

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Tags: Email Marketing Tips, Email Marketing, iContact vs. Constant Contact

3 Great Reasons to Send an Email Newsletter

Posted by Allison Semancik

As social media marketing grows in popularity and Facebook and Twitter continue to rock our world, it's no wonder that businesses think email newsletters are a thing of the past.

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Tags: Email Marketing, Business Email Newsletters, Effective Email Newsletters

Why Does Everyone Hate Email Marketing?

Posted by Allison Semancik

It never fails.  Every time I'm talking with a business owner about online marketing, and I bring up the topic of email marketing, the idea gets shot down.  Business owners want to talk about social media and how they can use it to get new customers.  Email?  No, that's boring and old. They want new ideas. 

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Tags: Email Marketing Tips, Email Marketing

Segment Your Email Lists for Better Results

Posted by Allison Semancik

Your business does not offer services and products that fit every single customer.  No, each of your products and services appeals to a different target market.  At times, those target markets may overlap each other, but other times, they are completely different markets. 

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Tags: Email Marketing Tips, Email Marketing, Email List Segmentation

5 Ideas for Effective Email Newsletters

Posted by Allison Semancik

In my previous article, I gave you 5 reasons why your business should send an email newsletter.  Now that you know why you should send an email newsletter, I want to share some ideas of what to include in your newsletter.

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Tags: Email Marketing, Business Email Newsletters, Effective Email Newsletters

Why You Should Send a Business Email Newsletter

Posted by Allison Semancik

You may think that email newsletters seem a little old school when compared with all the new ways to connect with people on Twitter, Facebook and Foursquare.  But email newsletters are still effective!  If you haven't sent an email newsletter, stopped sending one or are considering sending one, read on.  I share reasons why your business should send an email newsletter.

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Tags: Email Marketing, Business Email Newsletters