When you first come up with an idea for a new product or service, you may be very excited to just get it out to the masses.
Idea Sprouts Online Marketing Blog
Most of the time when I talk to businesses about blogging, they are excited at the prospect of sharing their expertise and knowledge online.
Often, when people begin blogging, they write the way they were taught to write while in school. And that's okay - we all do it.
So what better time than now to start a blog for your business! To help you get started, I've rounded up all of my best advice on business blogging and put it in one handy location for you.
When you decide to start a blog for your business, you're probably super excited at the prospect of sharing information with website visitors. You envision yourself as writing amazing blog articles and lots of new people coming to your website because of your articles.
But what often happens, is that when you actually sit down to write an article, you start to doubt yourself. You wonder if you're writing in the right voice, giving the right information or if anyone is going to find it helpful.
The best way to counteract these doubts is to have an arsenal of topics that you can go to when your next article is due.
Writing blog articles and getting involved in social media is a fantastic way to start generating more leads for your business. But a lot of times, it doesn't work as well as people expected. More times than not, it's because people are missing an important piece that would help them generate more leads.
Over the last two days, I attended the Empowered Woman Success Summit here in Miami. I had the opportunity to hear some brilliant people share their business advice to help women grow professionally.
It can be a very exciting venture when you begin blogging for your business. You're sharing great content with current and prospective clients and people are looking to you and your company as an expert in your industry.
But it is all too easy to make mistakes and most of the time, you are completely unaware of them. Here are the top ten mistakes I see businesses make while blogging. And of course, I include tips on how to correct the mistakes so you can keep working towards reaching your goals.
They've gone ahead and set up their blog on blogger.com, wordpress.com or even a different domain than their business website. A business surely won't reap the benefits of blogging by setting up their business blog on a separate domain from their website.
Here's whay you need to move your blog to your website now:
Having Your Blog on Your Website is Vital to Search Engine Optimization Success
Keywords: Having pages centered around the keywords you are trying to rank for is much easier when you have a blog. It is much more natural to use keywords in various types of blog articles than to try to fit those words onto the other pages of your website.
If your blog is not on your website, all those keywords you are using in your articles are not helping your business website rank at all.
Inbound Links: A hugely important part of search engine optimization is what links are pointing to your website. Inbound links are links on other websites that lead traffic back to your website (or blog if you host it on another domain like blogger.com).
Allow me to share an example with you.
You write an awesome blog article about the 5 Best Marketing Tools for Online Businesses and your article is getting a lot of attention. People start mentioning your article on their websites and include links back to your article.
Great! That is, it's great if your blog is on your website. Because now you are building up valuable inbound links that can help boost your search engine rankings.
If your blog is on blogger.com or wordpress.com, those inbound links are not helping your search engine rankings one bit.
More Pages: The more pages your website has, the more search traffic it can and will get - especially when you have pages optimized for long-tail keywords. Now you could just create a really big website with lots of pages, but it's definitely much easier to have a blog. Each blog article is a new page and then you continually grow your website (because you're blogging on a consistent basis, right?) over time.
Again, if your blog is not on your website, then all those pages you are creating are not adding to content to your website.
It's Time to Move! I applaud you if you've already taken the step and started blogging. But if your blog is not hosted on your website, you really are wasting valuable time and money. If you were posting those same articles on your own website, you'd be on your way to accumulating higher rankings for your keywords and some search engine love.
If you are writing a blog off of your website and you need some guidance on how to move it onto your business website, please contact us.
As part of a free online marketing consultation, we will review how moving your blog will be a huge step in the right direction.
Don't despair. It happens to us all. While talking to other bloggers about how they get ideas for blog articles, I learned that we all have unique ways to spark our creativity. Try some of these methods the next time you need to get your creative juices flowing.
1. Get out of the office
Sitting in front of a blank computer screen trying to figure out what to write is the surest way to frustrate me. I like to get out of my office and sit down with a legal pad and pen. Jotting down notes helps me focus on what are good ideas, and which are bad ideas.
I find that if I spend 30 minutes brainstorming blog ideas, I can come up with 10 great articles to write and then be inspired to get back in front of the computer and get typing.
2. Write when you get inspired
When the writing bug hits you, take advantage of it! Write more than one article and save them for the future. You may find that you're able to write one long post and divide it into 3 posts.
3. Work on the weekends
Sometimes the best ideas come on a Sunday morning while you're relaxing after a nice brunch. When an idea for an article strikes you, take a few minutes to jot down notes. Or better yet, get in front of your computer and write that article.
The key to successful blogging is consistency. With these ideas, I hope you can get past the block and continue to add good quality, relevant posts to your business's blog to attract new traffic and engage your current readers.