Questions to Ask Yourself to Develop a Good Blog Strategy Think of this as a mission statement for your blog. It should be something along the lines of:
1. What is your objective?
*To provide great content about my industry so that I can be seen as an industry thought leader.
*To attract my target market to my website in order to generate leads.
The objective you write will help you stayed focused so that you use your time wisely.
2. Who is your reader?The reader you want to attract to your business blog is going to be your target market. Think about what their questions and concerns are - and then write articles that help solve those issues. Not every single one of your readers is going to have the exact same set of problems, so by varying your topics, you'll reach all of your target market.
3. What is your blog schedule?Deciding how often you will contribute to your blog upfront will keep you on a schedule. If you only plan on blogging when you get an idea or when you have time, your business blog will lack consistency and you won't attract loyal readers.
At a bare minimum, aim for 1 article a week. If you have a larger staff, more time or have a lot to say, try for 2-3 posts per week. With blogging, the more content you have, the better. Commit to something you know you can handle now and you can always adjust your calendar later.
4. How are you going to measure success?Setting goals will help you celebrate wins, spot any issues and analyze how your blog is doing. Do you want to set a goal of a certain number of readers? Traffic? Inbound links? Leads? Customers?
How do you plan on keeping track of these metrics? You will need to use tools to analyze the traffic, readership, lead and customer data.
Rinse and RepeatOnce you have a blog strategy created, you're going to feel so much more confident in moving forward with a blog for your business. Periodically, you will want to review your blog strategy and do some tweaking. Calendars and goals may not have been realistic or keeping up with quality content may be difficult. Reassess your strategy at least once a quarter to keep your business on track.
If you want to generate more leads and sales for your business with a blog and use the tools that will help you reach your goals, schedule an online marketing consultation with me. We can discuss how I can help your business set up a solid blog strategy that will put you on the right path.