Keeping track of all that goes into creating and managing a Facebook marketing campaign can be quite a daunting task, especially considering the frequent policy changes and updates made to the site. Fortunately, there's plenty of helpful information around the web (and right here on our site) that can help guide you through the process.
Even better, you don't have to go out and find these resources on your own. Below, we've highlighted 74 of the top Facebook marketing resources out there for anyone either starting their own marketing campaign for the first time or someone already experienced in managing a company Page.
We hope these resources help you with your Facebook marketing efforts. If they do, please share this list with anyone else that might need some additional guidance.
Now, without further ado--and in no particular order--our top 74 Facebook marketing resources:
You need to have good content to share with your Facebook fans. That includes news topics that interest them and photos that will have them clicking Like and Share. Here are some great resources for finding blog posts, news stories and photos as well as some tools to help you edit images to customize them for your business.
2. Google News
4. Photo Pin
8. Pic Monkey
It can be exhausting trying to keep up to date with Facebook changes. Luckily there are many people who keep on top of the changes and tell everyone else about them. Below are websites to keep an eye on and a slew of helpful Facebook Pages that you should Like.
Blogs and Helpful Sites
12. Mari Smith
14. Amy Porterfield
16. Inside Facebook
19. Hugh Briss
20. Jon Loomer
Facebook Pages to Like
22. Mari Smith
26. Amy Porterfield
29. Likeable Media
eBooks & Training Programs
If you want to delve deeper into Facebook marketing, check out the following ebooks and training programs. If you really want to get an education in Facebook marketing, FB Influence has over 8 hours of training videos that will show you everything from A-Z.
35. FB Influence
Idea Sprouts Resources
The Idea Sprouts blog is chock full of step-by-step guides to help you with online marketing. Below are some of the best ones for Facebook marketing.
There are so many options when it comes to Facebook tools. But here are some of the most popular and unique tools I've found. The majority of these have been personally tested by me and most of them are ones I use on a weekly basis.
Social Media Management Tools
These are tools that manage not only Facebook, but most of your social media accounts including Twitter and LinkedIn. To really get value from your time spent using social media for business, I highly recommend using one of these tools.
45. Sprout Social
49. Viral Heat
These Facebook apps refer to the apps you can add to your Facebook Page. Most of the ones listed below are suites of apps - you sign up for the service and get access to all types of apps like coupons, sweepstakes and custom HTML.
Research and Analytics
When you are looking to get more data on your Facebook Page (beyond what Facebook Insights gives you), turn to one of these services.
61. Wildfire Monitor
To help you with Facebook marketing on the go, these are our favorite mobile apps.
62. Pic Collage
Facebook and Your Website
Facebook really wants to integrate with your website. How much you integrate it with Facebook is up to you. At the minimum, be sure to have social media sharing buttons on blog posts so people can easily share your posts to Facebook. In addition, make it easy for people to see how they can Like your Facebook Page. Those listed below with an asterisk are for Wordpress websites.
65. Optin Skin*
67. Digg Digg*
69. Like Box
Facebook and Email
Email is not dead! But you can update your email newsletters by tying in Facebook features. Below are a few email marketing services that add in nice Facebook features to help boost email response and Facebook Likes. And Wisestamp is a cool email signature that you can customize to include links to your Facebook Page and even your latest Facebook post.
70. Constant Contact