More and more, social media is becoming visual. It's difficult to grab people's attention, but a good photo or image will do it. That's why it's important to share images and photos on your Facebook Page and have compelling cover and profile images.
But it's also important to get the size of the images just right. Since all of the images are different sizes on Facebook, it's tough to remember them all.
Below, you'll find a complete guide to image sizes on Facebook. Be sure to bookmark this blog post for quick reference - I know I will be referring to it when I forget next time!
Facebook Image Sizes
Facebook Cover Photo Size - 851 x 315
The cover photo is the big image at the top of your Facebook Page. It's a chance for you to tell a bit about your business, but there are some rules you need to follow. You can't use it to promote or tell people about your website.
To get all the rules on what you can do with your cover image, read How to Get the Right Facebook Cover Image.
Facebook Profile Image Size - 180 x 180
Even though you must upload a 180 x 180 image, it will compress to a 160 x 160 image. This is the image people will see when they look at their wall and see a post from you.
Facebook Tab Image Size - 111 x 74
If you didn't know, you can change the tab image that shows up for any apps you have added to your Facebook Page.
To learn more about adding custom apps to your Facebook page, read Creating a Call to Action with Facebook Apps
Facebook Shared Photo Size - 403 x 403
A shared photo will appear as 403 x 403 but you can upload a square image up to 2048 x 2048. If someone clicks on the photo to view a larger size in the photo viewer, it will show up at 960 x 960.
When you are creating an image, decide if you will want it to be a shared photo or a highlighted/milestone image (below) because this will determine how to size it correctly.
Facebook Highlighted or Milestone Image Size - 843 x 403
If you click on the star on any post, you can highlight the post - that is, make the post cover the entire width of your Timeline instead of just one column. If you have a larger image that you want to share, be sure to highlight it.
This image size is also used for Milestones you want to add to your Timeline. So perhaps you want to add an image about a new product you released - you could add it as a Milestone.
Facebook Custom Tab Size - 810 x 1200
If you do have a custom tab that you (or your designer) created, the maximum size is 810 x 1200. For most users, you won't have to worry about this because Facebook apps will have this size for you.
If you aren't using any custom apps yet, you can use one of these 6 Free Facebook Apps for Building Custom Tabs.
Facebook Ad Image Size - 100 x 72
When you decide to run a Facebook Ad campaign, it's best to have your images ready before you begin. The size is 100 x 72. You can create your own images or look for images to buy. The great thing about this size is that purchasing small stock photos is relatively inexpensive. The bad thing is that they are really small, so you really have to have a clear image that can be seen.
For more information on the different Facebook Ad options, read Making Sense of Facebook Advertising Options.
With the right images, you can convey a lot on Facebook. After all, they do say that a picture is worth a thousand words!