Twitter has made a lot of changes in 2012 and the latest change is to add a new option for adding a big image at the top of the profile - the Twitter header image.
The change comes as no surprise really, as social media becomes more and more visual. Like Facebook Pages with large cover images, Twitter wants you to use this header image to convey something about your business.
I'll give you some ideas of what you can use for your Twitter header image as well as tips to make sure you get it done right.
Twitter Header Image Ideas
1. Your products or service in action.
How can you make a magazine look exciting? I think Time did a good job with this header image.
2. Employees or happy customers.
Hubspot (online marketing software) uses a photo of a happy woman using their software.
3. Something related to your business.
Nike has a photo of two fit people.
4. A promotion you have going on.
REI is using their header image to spread the word about a new project they have.
Once you've decided on an image to use, you'll need to get it in place. Here are some tips for uploading your image and using the right size.
Twitter Header Image Tips
-Twitter header image dimensions
The recommended size for the header image is 1252 x 626. Once you upload the image, you can zoom in to adjust the image to your liking.
-Differences between mobile and desktop
The header image appears differently on mobile and desktop. If you view a Twitter profile on your desktop, you'll see the "About" information is on top of the header image, as shown in the images above.
If you view it on a mobile device, the about content is on a second screen, as shown below.
-How to add a header image
You can add an image by going to Twitter.com and logging into your account or from within the Twitter app.
1. Log into your account and click on Me from the top menu.
2. Place your cursor on the header image space (will be dark grey if you don't have an image) and look for the Edit button to appear in the top right hand corner.
3. Click Edit and Change Header. Upload your photo and adjust if necessary.
4. Note: if you want to change the header after you've added it, you'll first need to click Remove Header and then add a new header image.
1. In the Twitter app, tap Me from the bottom menu.
2. Tap the sprocket image - it's right below the number of tweets you've sent.
3. Select Edit Profile and then tap Header.
4. You can take a photo or upload an existing photo.
And that's it! Once you upload an image, you might think about other images you could use in the future. You can change images depending on the season, product launches or other important events for your business. To make your life easier, this can be a similar image to your Facebook cover image. (Tweet this tip)
As social media users take a greater interest in visual content, it's becoming more important for businesses to have great images and photos. This is just one more way for you to share a bit about your business online.