When you first create your Facebook Page, you're guided through step by step instructions oncompleting all of the components of your Page. A lot times, once we've finished this part, we never go back to make any changes.
Since Facebook only gives you so many areas on a Page that you can customize, you should take advantage of it and make sure you do an awesome job at creating a better Facebook Page than your competitors.
I'm talking about completing your Page basics - things like "About" and images related to the business.
When you set up your Page, you're given space to add text about your business and the opportunity to add unique images. Be sure to use this to your advantage. Here's how.
The profile image is the small square image that shows in the left bottom corner at the top of your page. This image will also be shown on your fans’ streams when you post something. So you want this image to be recognizable and easy to decipher. You must upload an image in the size of 180 x 180 pixels, but this image will only show up as 160 x 160 pixels.
The cover photo is the big image at the top of your page. The size of this image is 851 x 315 pixels. Facebook rules do not allow you to use this image to promote your business in any way. That means you can’t have your website, address, phone number or any mention of sales or free offers.
Instead, take advantage of this space by adding an image that gives people a sense of what your business is about. Take a look at these examples I like.
Below the profile picture is a little space to put text. It's pretty limited, so make good use of this about section. I suggest you include a link to your website at the end of this text. That way, if someone is on your page and is interested in learning more about your business, they can quickly click to visit your site.
To the bottom right of your cover photo, you’ll see small images. One is always there. It is a link to your photo albums and it displays you latest photo you’ve added.
The other 3 are available for your Facebook apps and you can add your own images for them. This is a great opportunity for you to call people to action. For instance, have a custom tab that has a sign up for your email list. Your custom image can then be “Sign Up” or “Stay Connected”.Take a look at the Idea Sprouts Facebook page for ideas on what you can do.
Facebook Timeline was introduced in early 2012 and the idea behind it was for people to create a timeline of all the events in their lives. Facebook Pages can do the same thing by noting important events in company history.
Complete your Facebook Page with images and text that clearly identify your business to your target market so they will have an interest in learning more about you. A complete profile will also make your Facebook marketing ideas more effective and engaging for fans.