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Facebook Marketing: Creating a Call to Action with Timeline Apps


One of the best features of the new Facebook timeline for pages are the application icons. These little square images appear right below the cover photo.

facebook timeline apps

The application icons link to any tabs (now called Timeline apps) you have set up. For example, if you have a default landing tab application, it would appear here. On the Idea Sprouts page, I have applications like NetworkedBlogs, Twitter and About.Me.  On the soon to be retired Facebook pages, these appear below the profile picture on the left side as show below.

facebook timeline app

With Timeline, you’ll only be able to show 3 of these applications BUT you can create the application icon – a real bonus.

The goal with the application icons is to turn them into calls to action (Tweet this tip). For instance, on the Idea Sprouts page, I have a default landing tab that invites people to download my free ebook, 50 Facebook Marketing Ideas.

For the application icon, I put the name of the ebook and below it in text “Free Ebook” – effectively turning this into a call to action.

So what do want to people to get out of your Facebook page? Here are some ideas:  

  • Download a free ebook or whitepaper
  • Signup for an email newsletter
  • Register for webinars
  • Special offer or coupon

When brainstorming your Facebook marketing ideas, think of how you can create an eye catching application icon and what text to put below it. Keep in mind that you are limited to a small image of 111 x 74 and only 14 characters of the text will show up (you can make this longer, but it will only appear if you hover over the icon.)

Here are a few examples of what businesses are doing with these application icons.

Hubspot highlights their Inbound Marketing Summit event, customer case studies and a free ebook.

facebook timeline apps 1


Social Media expert, Mari Smith shares a free chapter from her new book and highlights her course and an upcoming webinar.

facebook timeline apps 2


Social Fresh keeps it clean, showing off their "Likes" and encouraging people to subscribe to their updates and watch their videos.

facebook timeline apps 3


John Jantsch of Duct Tape Marketing also chose to highlight his "Likes", a free ebook and invite people to join his network.

facebook timeline apps 4


How can you take advantage of these little images to get people to take action on your Facebook page?

Share your thoughts below or if you have a page you'd love to show off, please post below.


Thanks for update. How can I make my own Timeline apps?
Posted @ Tuesday, March 13, 2012 2:27 PM by katie hamilton
Hi Katie, 
You'll need to install an app that allows you to create custom content. There's a great article on Social Media Examiner that gives 10 apps to try out. The article is at: 
Unfortunately, this was written for the old pages, so we'll have to see who has updated their apps to the new Timeline App, which has a larger width. But it will give you a great primer on how to create an app.  
Let me know if I can help with anything else! 
Posted @ Wednesday, March 14, 2012 2:01 PM by Allison Semancik
Comments have been closed for this article.