Idea Sprouts Online Marketing Blog

Great Opportunities for Businesses with the New Facebook Fan Pages

Posted by Allison Semancik
Pages on FacebookA lot of marketers and business owners are rejoicing because of the new Facebook fan pages that were rolled out yesterday.  The new pages offer a lot of features that will give businesses more opportunity to interact and communicate much better on Facebook.

Great Upgrades in the New Facebook Pages

You will now receive notifications of any activity on your page.  This is a big one!  Prior to this change, you had to keep refreshing your page to see if you needed to respond to any mentions.  Now you'll be notified, just like you are with your personal page.

You can comment and like on Facebook as your business page.  Great news for those wanting to spread the word about their fan page.  Now you can interact and engage on Facebook as your fan page which should help you get more fans when people are curious to know about who is making the great comments ;-) (Tweet this tip)

Once you upgrade your page, on the right hand column, you'll see Admins and below that, a text link like this:

Facebook Fan Pages
When you click this link, you are now able to make comments as the fan page.

You can change your category.  When a fan page is first set up, you decide which category your page should be placed (such as person, brand, local service, etc)  With the new pages, you can change the category which is great news for businesses that weren't sure where to place their page when they first set it up.

Facebook Fan Pages 1

You will get notifications of fan activity and new likes in the upper left notification bar.  Again, this is just like with your personal page - you can see any activity right when you get into Facebook.

Some issues are bound to happen with this upgrade.  Already, many pages are experiencing bugs.  Before you start worrying about how you're going to fix problems, make sure that they are bugs and not some new feature in the upgraded pages.  Update: Facebook has resolved the issues affecting Fan Pages!

To get the most up to date information, check out these resources.  They are all sharing great tips during this change:

I suggest you take some time to learn more about how your new page is laid out.  You can do so in the preview mode before you decide to upgrade your page. 

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Marketing Takeaway:

With the new Facebook Pages, your business is going to be able to better engage with people and other pages on Facebook.  Take advantage of the opportunity and get out there and share your expertise on Facebook! (Tweet this tip)

Facebook Marketing Ideas

Topics: facebook business page, Facebook for Business, Facebook